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Metrics as of 10/16/2026, 04:55 PM (Berlin time), refresh in progress.

adidas Stock

adidas AG

ADS.DEXETRARadar
€158.45
+0.5% today

Company data

Sector
Consumer Cyclical
Industry
Apparel - Footwear & Accessories
Country
Germany
CEO
Bjorn Gulden
Employees
64,394
Market cap
€27.7 B
IPO
24/06/1998

The adidas AG is a company in the Consumer Cyclical sector, operating within the Apparel - Footwear & Accessories industry. Headquartered in Herzogenaurach, Germany, the entity was originally founded in 1920. Under the well-known adidas brand, the company is involved in the creation, development, distribution, and…

Company description based on the data provider's company data, AI-assisted, created on 15/10/2026. Not investment advice.

adidas stock: price history

16/10/25-17.6 %16/10/26

1D

+0.6%

1W

+5.9%

1M

+9.7%

6M

+8.4%

YTD

-6.2%

1Y

-17.6%

2Y

-29.4%

5Y

-42.2%

10Y

+1.0%

Next earnings date

Next earnings date

29/10/2026 (in 12 days)

Volatility around earnings

~58% stronger price swings than usual

adidas stock scores

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  • Quality

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  • Growth

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  • Insider

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  • Earnings

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Deterministically calculated from financial metrics, not investment advice. Updated nightly, last on 17/10/2026.

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Analyst assessment of adidas

0

STRONG BUY

7

BUY

3

HOLD

0

SELL

0

STRONG SELL

10

TOTAL · Buy

As of: 11/06/2023

ANALYST FIRMRATINGACTIONDATE
BernsteinMarket Perform → Outperformupgrade11/06/2023 (older than 12 months)
WedbushOutperformmaintain05/10/2021 (older than 12 months)
Deutsche BankHold → Buyupgrade24/08/2021 (older than 12 months)
HSBCHold → Buyupgrade06/07/2021 (older than 12 months)
JefferiesHold → Buyupgrade11/04/2021 (older than 12 months)
Societe GeneraleHold → Buyupgrade10/03/2021 (older than 12 months)
Credit SuisseUnderperform → Neutralupgrade22/02/2021 (older than 12 months)
Exane BNP ParibasNeutralmaintain04/10/2019 (older than 12 months)

adidas stock metrics

P/E

20.45

P/B

5.04

EV/EBITDA

9.88

RETURN ON EQUITY

6.0%

NET MARGIN

5.3%

DEBT/EQUITY

1

DIVIDEND YIELD

1.8%

AS OF

30/06/2026

Free float & liquidity

FREE FLOAT

89.1%

FLOAT SHARES

155,993,980

AVG. DAILY VOLUME (30D)

514,984

Institutional holders

FUND / INSTITUTIONSHARESCHANGEAS OF
Generali Investments CEE, investicni spolecnost, a.s.56,949-1,22030/06/2026
Winch Advisory Services, LLC2+030/06/2026

Dividends & Stock splits

Dividends

EX-DATEPAY DATEAMOUNTYIELD
08/05/202612/05/2026€2.801.9 %
16/05/202520/05/2025€2.000.9 %
17/05/202422/05/2024€0.700.3 %
12/05/202316/05/2023€0.700.4 %
13/05/202217/05/2022€3.301.8 %
Page 1 / 6

Stock splits

DATERATIO
06/06/20064:1

Comparable stocks

Frequently asked questions about adidas stock

What does adidas do?

adidas AG is a company in the Consumer Cyclical sector, Apparel - Footwear & Accessories industry, headquartered in Germany.

The CEO is Bjorn Gulden, the company employs around 64,394 people.

The IPO was on 24/06/1998; the stock trades on XETRA under the ticker ADS.DE.

What do analysts say about adidas stock?

10 analysts rate the stock, the consensus is Buy (as of 11/06/2023).

This is an external assessment, not a statement by Market Jury.

When does adidas report next?

The next earnings date is 29/10/2026.

Around past earnings, price swings were roughly 58% stronger than usual.

Does adidas pay a dividend?

Yes. The last dividend was €2.80 per share, ex-date 08/05/2026, paid on 12/05/2026.

The dividend yield is 1.8% (as of 30/06/2026).

Which stocks are comparable to adidas?

Comparable stocks include NIKE, Deckers Outdoor, Crocs, Weyco Group, Mercedes-Benz Group, Volkswagen, Bayerische Motoren Werke and Daimler Truck Holding.

How can I get adidas stock analyzed?

Clicking "Analyze stock" lets five strategies assess adidas against fixed, published rules and judge it bullish, neutral or bearish. The jury states where it disagrees. A free account starts with 5 credits, a quick check costs 1 credit, a full analysis 2 credits.

Not investment advice. Past performance is not an indicator of future results.