Baozun Stock
Baozun Inc.
Company data
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Country
- China
- CEO
- Wenbin Qiu
- Employees
- 6,626
- Market cap
- $216 M
- IPO
- 20/05/2015
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms,…
Baozun stock: price history
1D
+1.4%
1W
+12.4%
1M
+34.8%
6M
+18.5%
YTD
+39.8%
1Y
+12.0%
2Y
+12.4%
5Y
-80.7%
10Y
-75.4%
Next earnings date
Next earnings date
01/12/2026 (in 45 days)
Volatility around earnings
~39% stronger price swings than usual
Ask the agents about Baozun
Analyst assessment of Baozun
PRICE TARGET LOW
US$3.80
CONSENSUS
US$3.80
MEDIAN
US$3.80
PRICE TARGET HIGH
US$3.80
0
STRONG BUY
7
BUY
5
HOLD
1
SELL
0
STRONG SELL
13
TOTAL · Buy
As of: 28/08/2026
Baozun stock metrics
P/E
-10.2
P/B
0.39
EV/EBITDA
14.22
RETURN ON EQUITY
0.5%
NET MARGIN
0.6%
DEBT/EQUITY
0.58
DIVIDEND YIELD
0.0%
AS OF
30/06/2026
Free float & liquidity
FREE FLOAT
92.5%
FLOAT SHARES
53,701,559
AVG. DAILY VOLUME (30D)
283,440
Insider transactions (SEC)
Qiu Wenbin
Qiu Wenbin
Qiu Wenbin
Qiu Wenbin
Qiu Wenbin
Institutional holders
Comparable stocks
Frequently asked questions about Baozun stock
What does Baozun do?
Baozun Inc. is a company in the Consumer Cyclical sector, Specialty Retail industry, headquartered in China.
The CEO is Wenbin Qiu, the company employs around 6,626 people.
The IPO was on 20/05/2015; the stock trades on NASDAQ under the ticker BZUN.
What do analysts say about Baozun stock?
13 analysts rate the stock, the consensus is Buy (as of 28/08/2026).
The average price target is US$3.80, ranging from US$3.80 to US$3.80, with a median of US$3.80.
This is an external assessment, not a statement by Market Jury.
When does Baozun report next?
The next earnings date is 01/12/2026.
Around past earnings, price swings were roughly 39% stronger than usual.
Does Baozun pay a dividend?
No, Baozun currently does not pay a dividend.
Which stocks are comparable to Baozun?
Comparable stocks include MINISO Group Holding, Amazon.com, O'Reilly Automotive, eBay, AutoZone, Williams-Sonoma, Ulta Beauty and Casey's General Stores.
How can I get Baozun stock analyzed?
Clicking "Analyze stock" lets five strategies assess Baozun against fixed, published rules and judge it bullish, neutral or bearish. The jury states where it disagrees. A free account starts with 5 credits, a quick check costs 1 credit, a full analysis 2 credits.
Not investment advice. Past performance is not an indicator of future results.