Harley-Davidson Stock
Harley-Davidson, Inc.
Company data
- Sector
- Consumer Cyclical
- Industry
- Auto - Manufacturers
- Country
- United States
- CEO
- Arthur Francis Starrs
- Employees
- 5,500
- Market cap
- $2.8 B
- IPO
- 08/07/1986
Harley-Davidson, Inc., trading under the symbol HOG on the NYSE, is a Consumer Cyclical company in the Auto - Manufacturers industry. Headquartered in Milwaukee, USA, the company was founded in 1903. The business operations are organized into two primary divisions. The Motorcycle Products and Related Offerings segment…
Company description based on the data provider's company data, AI-assisted, created on 16/10/2026. Not investment advice.
Harley-Davidson stock: price history
1D
-3.0%
1W
-0.5%
1M
-0.3%
6M
+13.9%
YTD
+30.6%
1Y
-0.1%
2Y
-26.7%
5Y
-28.3%
10Y
-50.6%
Next earnings date
Next earnings date
29/10/2026 (in 12 days)
Volatility around earnings
~56% stronger price swings than usual
Ask the agents about Harley-Davidson
Analyst assessment of Harley-Davidson
PRICE TARGET LOW
US$17.00
CONSENSUS
US$28.50
MEDIAN
US$31.00
PRICE TARGET HIGH
US$33.00
0
STRONG BUY
10
BUY
22
HOLD
4
SELL
0
STRONG SELL
36
TOTAL · Hold
As of: 05/10/2026
Harley-Davidson stock metrics
P/E
16.12
P/B
0.93
EV/EBITDA
9.13
RETURN ON EQUITY
2.5%
NET MARGIN
7.2%
DEBT/EQUITY
0.74
DIVIDEND YIELD
2.8%
AS OF
30/06/2026
Free float & liquidity
FREE FLOAT
98.9%
FLOAT SHARES
102,941,239
AVG. DAILY VOLUME (30D)
1,908,846
Insider transactions (SEC)
Root Jonathan R
NOVA DANIEL J
Root Jonathan R
Littleton Gayle
Starrs Artie
Attention
1 mention today in US forums, about the same as yesterdayPrice since yesterday: -3.0%
Forums (Reddit)
Institutional holders
Dividends & Stock splits
Dividends
Stock splits
Comparable stocks
Frequently asked questions about Harley-Davidson stock
What does Harley-Davidson do?
Harley-Davidson, Inc. is a company in the Consumer Cyclical sector, Auto - Manufacturers industry, headquartered in United States.
The CEO is Arthur Francis Starrs, the company employs around 5,500 people.
The IPO was on 08/07/1986; the stock trades on NYSE under the ticker HOG.
What do analysts say about Harley-Davidson stock?
36 analysts rate the stock, the consensus is Hold (as of 05/10/2026).
The average price target is US$28.50, ranging from US$17.00 to US$33.00, with a median of US$31.00.
This is an external assessment, not a statement by Market Jury.
When does Harley-Davidson report next?
The next earnings date is 29/10/2026.
Around past earnings, price swings were roughly 56% stronger than usual.
Does Harley-Davidson pay a dividend?
Yes. The last dividend was US$0.19 per share, ex-date 15/09/2026, paid on 29/09/2026.
The dividend yield is 2.8% (as of 30/06/2026).
Which stocks are comparable to Harley-Davidson?
Comparable stocks include Tesla, Ford Motor Company, Blue Bird, Lucid Group, Honda Motor, Mercedes-Benz Group, Volkswagen and Bayerische Motoren Werke.
How can I get Harley-Davidson stock analyzed?
Clicking "Analyze stock" lets five strategies assess Harley-Davidson against fixed, published rules and judge it bullish, neutral or bearish. The jury states where it disagrees. A free account starts with 5 credits, a quick check costs 1 credit, a full analysis 2 credits.
Not investment advice. Past performance is not an indicator of future results.