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WPP Stock

WPP plc

WPP.LLSEBeobachtung
£4.13
+3.1% today

Company data

Sector
Communication Services
Industry
Advertising Agencies
Country
United Kingdom
CEO
Cindy Rose Quackenbush
Employees
97,388
Market cap
£4.5 B
IPO
24/03/1995

WPP plc operates as a global creative transformation leader, providing a comprehensive suite of solutions across communications, experience, commerce, and technology. The company's extensive international reach covers North America, the United Kingdom, Western Continental Europe, Asia Pacific, Latin America, Africa,…

Company description based on the data provider's company data, AI-assisted, created on 16/10/2026. Not investment advice.

WPP stock: price history

16/10/25+15.5 %16/10/26

1D

+3.1%

1W

+6.9%

1M

+8.3%

6M

+52.1%

YTD

+22.3%

1Y

+15.5%

2Y

-46.5%

5Y

-58.3%

10Y

-77.1%

Next earnings date

Next earnings date

25/02/2027 (in 131 days)

Volatility around earnings

~76% stronger price swings than usual

Pattern chart

Pattern detected by the Market Jury detector vdouble-bottom-top-v1.0 on 15/10/26. Not a buy or sell signal.Beta

What does this mean?

Double bottom

Bullish

The price bounced off a similar low twice, with a rally in between. This W-shaped pattern is a classic reversal signal from a downtrend into an uptrend.

Chart patterns are a purely technical signal derived from price action. At Market Jury they do not feed into the agents' buy or sell decisions, they are supplementary information only.

WPP stock scores

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  • Quality

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Deterministically calculated from financial metrics, not investment advice. Updated nightly, last on 17/10/2026.

Business model & megatrends

Business model

Very robust business model with strong megatrend tailwind: wide moat, strong pricing power, predictable revenue.

Why this value? Details with Pro only.

1 more assignment (Enabler/Second row) Pro-only.

WPP plc is a globally operating company for creative transformation that offers a broad spectrum of communications, experience and technology solutions. The business model is structured across three core divisions: integrated agencies, public relations, and specialist agencies. Services encompass the development of marketing and branding strategies, the creation of advertising content across various media channels, strategic media buying, and data and technology solutions. Additionally, the company provides specialized PR consulting to manage communication with consumers, governments, and financial communities.

Revenue model
Mixed
Recurring revenue
High
Pricing power
Moderate
Moat
Wide
Moat type
Switching costs
Capital intensity
Low
Customer concentration
Unknown

Ask the agents about WPP

Analyst assessment of WPP

0

STRONG BUY

4

BUY

5

HOLD

2

SELL

0

STRONG SELL

11

TOTAL · Hold

As of: 19/09/2023

ANALYST FIRMRATINGACTIONDATE
Exane BNP ParibasOutperform → Neutraldowngrade19/09/2023 (older than 12 months)
Morgan StanleyEqual Weight → Underweightdowngrade22/05/2022 (older than 12 months)
B of A SecuritiesNeutral → Underperformdowngrade26/01/2022 (older than 12 months)
BernsteinUnderperform → Performupgrade03/11/2021 (older than 12 months)
BernsteinUnderperform → Market Performupgrade02/11/2021 (older than 12 months)
Credit SuisseUnderperform → Neutralupgrade24/06/2021 (older than 12 months)
Bank of AmericaUnderperform → Neutralupgrade17/12/2020 (older than 12 months)
B of A SecuritiesUnderperform → Neutralupgrade16/12/2020 (older than 12 months)

WPP stock metrics

P/E

-18.56

P/B

1.71

EV/EBITDA

5.29

RETURN ON EQUITY

0.7%

NET MARGIN

0.3%

DEBT/EQUITY

2.76

DIVIDEND YIELD

3.6%

AS OF

30/06/2026

Free float & liquidity

FREE FLOAT

99.7%

FLOAT SHARES

1,075,987,817

AVG. DAILY VOLUME (30D)

5,331,634

Dividends

EX-DATEPAY DATEAMOUNTYIELD
08/10/202602/11/2026£7.504 %
04/06/202603/07/2026£7.505.5 %
09/10/202503/11/2025£7.509.2 %
05/06/202504/07/2025£24.407.1 %
10/10/202401/11/2024£15.005.2 %
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Comparable stocks

Frequently asked questions about WPP stock

What does WPP do?

WPP plc is a company in the Communication Services sector, Advertising Agencies industry, headquartered in United Kingdom.

The CEO is Cindy Rose Quackenbush, the company employs around 97,388 people.

The IPO was on 24/03/1995; the stock trades on LSE under the ticker WPP.L.

What do analysts say about WPP stock?

11 analysts rate the stock, the consensus is Hold (as of 19/09/2023).

This is an external assessment, not a statement by Market Jury.

When does WPP report next?

The next earnings date is 25/02/2027.

Around past earnings, price swings were roughly 76% stronger than usual.

Does WPP pay a dividend?

Yes. The last dividend was £7.50 per share, ex-date 08/10/2026, paid on 02/11/2026.

The dividend yield is 3.6% (as of 30/06/2026).

Which stocks are comparable to WPP?

Comparable stocks include WPP, Omnicom Group, Magnite, Stagwell, Ziff Davis, Clear Channel Outdoor Holdings, QuinStreet and Apg Sga.

How can I get WPP stock analyzed?

Clicking "Analyze stock" lets five strategies assess WPP against fixed, published rules and judge it bullish, neutral or bearish. The jury states where it disagrees. A free account starts with 5 credits, a quick check costs 1 credit, a full analysis 2 credits.

Not investment advice. Past performance is not an indicator of future results.