Metrics as of 10/13/2026, 06:41 PM (Berlin time), refresh in progress.
Cricut Stock
Cricut, Inc.
Company data
- Sector
- Technology
- Industry
- Computer Hardware
- Country
- United States
- CEO
- Ashish Arora
- Employees
- 700
- Market cap
- $1.4 B
- IPO
- 26/03/2021
- Web
- cricut.com
Cricut, Inc. is a technology company operating in the computer hardware industry, headquartered in South Jordan, USA. The company offers an innovative creative platform that empowers individuals to transform imaginative concepts into high-quality, handcrafted items. Its business model is structured around three core…
Company description based on the data provider's company data, AI-assisted, created on 16/10/2026. Not investment advice.
Cricut stock: price history
1D
-3.7%
1W
+0.9%
1M
+15.4%
6M
+43.3%
YTD
+30.3%
1Y
+23.8%
2Y
-6.9%
5Y
-75.7%
10Y
–
Next earnings date
Next earnings date
03/11/2026 (in 17 days)
Volatility around earnings
~91% stronger price swings than usual
Cricut stock scores
- Valuation
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- Trend
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- Quality
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- Dividend
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- Growth
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- Insider
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- Earnings
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- Revisions
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- Sentiment
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- Short Pressure
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Deterministically calculated from financial metrics, not investment advice. Updated nightly, last on 17/10/2026.
Business model & megatrends
Very robust business model with strong megatrend tailwind: wide moat, strong pricing power, predictable revenue.
Cricut operates a creative ecosystem built on an integrated platform for personalized crafting. The business model rests on three pillars: the sale of smart cutting machines (Connected Machines), subscription-based models for digital services through software apps, and the distribution of consumables and accessories. By linking hardware, proprietary software, and specific materials, the company creates a closed loop for its users. Revenues are distributed almost equally between platform services (software/subscriptions) on one hand and the sale of physical machines and consumables on the other, representing a mix of transactional business and recurring revenue.
- Revenue model
- Mixed
- Recurring revenue
- High
- Pricing power
- Moderate
- Moat
- Wide
- Moat type
- Switching costs
- Capital intensity
- Medium
- Customer concentration
- Low
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Analyst assessment of Cricut
PRICE TARGET LOW
US$3.70
CONSENSUS
US$4.10
MEDIAN
US$4.10
PRICE TARGET HIGH
US$4.50
0
STRONG BUY
0
BUY
0
HOLD
4
SELL
0
STRONG SELL
4
TOTAL · Sell
As of: 14/01/2026
Cricut stock metrics
P/E
15.24
P/B
3.67
EV/EBITDA
7.97
RETURN ON EQUITY
10.6%
NET MARGIN
25.0%
DEBT/EQUITY
0.03
DIVIDEND YIELD
3.1%
AS OF
30/06/2026
Free float & liquidity
FREE FLOAT
83.5%
FLOAT SHARES
175,347,013
AVG. DAILY VOLUME (30D)
644,858
Insider transactions (SEC)
Ashish Arora
Shill Kimball C
Ashish Arora
Ashish Arora
Ashish Arora
Institutional holders
Dividends
Comparable stocks
Frequently asked questions about Cricut stock
What does Cricut do?
Cricut, Inc. is a company in the Technology sector, Computer Hardware industry, headquartered in United States.
The CEO is Ashish Arora, the company employs around 700 people.
The IPO was on 26/03/2021; the stock trades on NASDAQ under the ticker CRCT.
What do analysts say about Cricut stock?
4 analysts rate the stock, the consensus is Sell (as of 14/01/2026).
The average price target is US$4.10, ranging from US$3.70 to US$4.50, with a median of US$4.10.
This is an external assessment, not a statement by Market Jury.
When does Cricut report next?
The next earnings date is 03/11/2026.
Around past earnings, price swings were roughly 91% stronger than usual.
Does Cricut pay a dividend?
Yes. The last dividend was US$0.10 per share, ex-date 07/07/2026, paid on 21/07/2026.
The dividend yield is 3.1% (as of 30/06/2026).
Which stocks are comparable to Cricut?
Comparable stocks include Dell Technologies, Arista Networks, Sandisk, Western Digital, Hewlett Packard Enterprise Company, Everpure, NetApp and Super Micro Computer.
How can I get Cricut stock analyzed?
Clicking "Analyze stock" lets five strategies assess Cricut against fixed, published rules and judge it bullish, neutral or bearish. The jury states where it disagrees. A free account starts with 5 credits, a quick check costs 1 credit, a full analysis 2 credits.
Not investment advice. Past performance is not an indicator of future results.