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Metrics as of 10/16/2026, 02:59 PM (Berlin time), refresh in progress.

Saga Stock

Saga plc

SAGA.LLSEBeobachtung
£7.77
-1.4% today

Company data

Sector
Consumer Cyclical
Industry
Travel Services
Country
United Kingdom
CEO
Michael Robert Hazell
Employees
2,936
Market cap
£1.1 B
IPO
23/05/2014

Saga plc is a United Kingdom-based company operating in the Consumer Cyclical sector as a provider of Travel Services. The company delivers a broad spectrum of services through its Insurance, Travel, and Other Businesses and Central Costs segments. Its extensive insurance portfolio includes coverage for vehicles such…

Company description based on the data provider's company data, AI-assisted, created on 17/10/2026. Not investment advice.

Saga stock: price history

16/10/25+188.4 %16/10/26

1D

-1.9%

1W

+1.0%

1M

+28.8%

6M

+23.7%

YTD

+97.4%

1Y

+188.4%

2Y

+485.6%

5Y

+147.1%

10Y

-72.3%

Next earnings date

Next earnings date

No date known

Volatility around earnings

~90% stronger price swings than usual

Saga stock scores

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Deterministically calculated from financial metrics, not investment advice. Updated nightly, last on 17/10/2026.

Business model & megatrends

Business model

Robust business model that benefits noticeably from at least one megatrend.

Why this value? Details with Pro only.

1 more assignment (Enabler/Second row) Pro-only.

Saga plc is a UK-based company providing services in insurance, travel, and financial services. Its portfolio includes insurance products such as car, home, and travel insurance as well as package holidays and cruises. In the personal finance segment, the company offers savings products, credit cards, wealth management, and pension planning advice. Additionally, it provides car repair services, publications including the Saga Magazine, and pension scheme administration.

Revenue model
Mixed
Recurring revenue
High
Pricing power
Moderate
Moat
Narrow
Moat type
Regulatory
Capital intensity
High
Customer concentration
Unknown

Ask the agents about Saga

Saga stock metrics

P/E

47.44

P/B

9.01

EV/EBITDA

10.95

RETURN ON EQUITY

23.8%

NET MARGIN

8.0%

DEBT/EQUITY

5.03

DIVIDEND YIELD

0.0%

AS OF

31/07/2026

Free float & liquidity

FREE FLOAT

56.3%

FLOAT SHARES

81,790,112

AVG. DAILY VOLUME (30D)

551,426

Dividends & Stock splits

Dividends

EX-DATEPAY DATEAMOUNTYIELD
10/10/201922/11/2019£1.185.2 %
16/05/201928/06/2019£0.917.5 %
18/10/201823/11/2018£2.736.9 %
17/05/201829/06/2018£5.467 %
12/10/201717/11/2017£2.734.6 %
Page 1 / 2

Stock splits

DATERATIO
13/10/20201:15
11/09/2020549:500

Comparable stocks

Frequently asked questions about Saga stock

What does Saga do?

Saga plc is a company in the Consumer Cyclical sector, Travel Services industry, headquartered in United Kingdom.

The CEO is Michael Robert Hazell, the company employs around 2,936 people.

The IPO was on 23/05/2014; the stock trades on LSE under the ticker SAGA.L.

When does Saga report next?

Around past earnings, price swings were roughly 90% stronger than usual.

Does Saga pay a dividend?

Yes. The last dividend was £1.18 per share, ex-date 10/10/2019, paid on 22/11/2019.

The dividend yield is 0.0% (as of 31/07/2026).

Which stocks are comparable to Saga?

Comparable stocks include Booking Holdings, Airbnb, Royal Caribbean Cruises, Carnival Corporation &, Expedia Group, Norwegian Cruise Line Holdings and Pursuit Attractions and Hospitality.

How can I get Saga stock analyzed?

Clicking "Analyze stock" lets five strategies assess Saga against fixed, published rules and judge it bullish, neutral or bearish. The jury states where it disagrees. A free account starts with 5 credits, a quick check costs 1 credit, a full analysis 2 credits.

Not investment advice. Past performance is not an indicator of future results.