Apple Inc.
COMPANY DATA
Apple Inc. is a global technology and consumer electronics corporation headquartered in Cupertino, California. Its business model is based on an integrated ecosystem that links hardware products such as the iPhone, Mac, and iPad with various services. In addition to physical devices, digital platforms like the App…
Brief assessment by a strategy agent, last updated on 03/08/2026. Not investment advice.
PRICE HISTORY
1D
+0.8 %
1W
-1.4 %
1M
-7.3 %
6M
+13.9 %
YTD
+14.9 %
1Y
+36.2 %
2Y
+37.5 %
5Y
+110.2 %
10Y
+1,068.4 %
EARNINGS
Next earnings date
29/10/2026 (in 64 days)
Volatility around earnings
~4% stronger price swings than usual
SCORES
Valued more expensively than its own historical average.
Clear uptrend.
Solid balance sheet quality and profitability.
Very stable, well-covered dividend with a growth streak.
Average growth.
Insiders are selling more shares than they buy.
Roughly meets expectations.
Significantly more downgrades than upgrades from analysts recently.
Not enough data yet for an assessment.
Elevated short volume ratio.
Deterministically calculated from financial metrics, not investment advice. Updated nightly, last on 26/08/2026.
ASK THE AGENTS ABOUT AAPL
ANALYST ASSESSMENT
PRICE TARGET LOW
US$245.00
CONSENSUS
US$340.72
MEDIAN
US$360.00
PRICE TARGET HIGH
US$400.00
1
STRONG BUY
69
BUY
32
HOLD
9
SELL
0
STRONG SELL
111
TOTAL · Buy
| DATE | ANALYST FIRM | RATING | ACTION |
|---|---|---|---|
| 10/08/2026 | Jefferies | Hold → Underperform | downgrade |
| 04/08/2026 | China Renaissance | Buy → Hold | downgrade |
| 31/07/2026 | TD Cowen | Buy | maintain |
| 31/07/2026 | Morgan Stanley | Overweight | maintain |
| 31/07/2026 | Needham | Hold | maintain |
| 31/07/2026 | Rosenblatt | Neutral | maintain |
| 31/07/2026 | Barclays | Underweight | maintain |
| 31/07/2026 | Goldman Sachs | Buy | maintain |
METRICS
P/E
35.75
P/B
42.79
EV/EBITDA
27.56
RETURN ON EQUITY
27.7 %
NET MARGIN
27.2 %
DEBT/EQUITY
0.78
DIVIDEND YIELD
0.3 %
AS OF
27/06/2026
FREE FLOAT & LIQUIDITY
FREE FLOAT
99.9 %
FLOAT SHARES
14,669,554,809
AVG. DAILY VOLUME (30D)
49,113,989
INSIDER TRANSACTIONS (SEC)
| DATE | INSIDER | ROLE | TRANSACTION | SHARES | PRICE | PLAN TYPE |
|---|---|---|---|---|---|---|
| 20/08/2026 | Newstead Jennifer | Officer | Sale | 1,439 | 307.49 | Pre-planned |
| 13/08/2026 | Newstead Jennifer | Officer | Sale | 1,439 | 307.75 | Pre-planned |
| 17/06/2026 | Borders Ben | Officer | Sale | 116 | 295.14 | Pre-planned |
| 17/06/2026 | Newstead Jennifer | Officer | Option exercise | 30,104 | – | Spontaneous |
| 17/06/2026 | Newstead Jennifer | Officer | Tax settlement | 16,238 | 296.42 | Spontaneous |
ATTENTION
20 mentions today in US forums, about the same as yesterdayPrice since yesterday: +0.8%
Forums (Reddit)
INSTITUTIONAL HOLDERS
| FUND / INSTITUTION | SHARES | CHANGE | AS OF |
|---|---|---|---|
| BlackRock, Inc. | 1,162,996,939 | +18,301,514 | 30/06/2026 |
| VANGUARD CAPITAL MANAGEMENT LLC | 959,107,911 | +5,260,263 | 30/06/2026 |
| STATE STREET CORP | 615,129,929 | +12,788,520 | 30/06/2026 |
| GEODE CAPITAL MANAGEMENT, LLC | 371,336,543 | +2,719,589 | 30/06/2026 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 334,119,156 | +2,682,101 | 30/06/2026 |
DIVIDENDS
| EX-DATE | PAY DATE | AMOUNT | YIELD |
|---|---|---|---|
| 10/08/2026 | 13/08/2026 | US$0.27 | 0.3 % |
| 11/05/2026 | 14/05/2026 | US$0.27 | 0.4 % |
| 09/02/2026 | 12/02/2026 | US$0.26 | 0.4 % |
| 10/11/2025 | 13/11/2025 | US$0.26 | 0.4 % |
| 11/08/2025 | 14/08/2025 | US$0.26 | 0.4 % |
STOCK SPLITS
| DATE | RATIO |
|---|---|
| 31/08/2020 | 4:1 |
| 09/06/2014 | 7:1 |
| 28/02/2005 | 2:1 |
| 21/06/2000 | 2:1 |
| 16/06/1987 | 2:1 |
Not investment advice. Past performance is not an indicator of future results.